How to Communicate Nutritional Information to People: the Attitudes of Chile Population Toward Food
Dario Gregori1, *, Simonetta Ballali2, Maria Gabriella Vecchio2, Luis Marcel Valenzuela Contreras3, Jorge Baeza Correa3, Cecilia Bahamonde Perez4, Jorge Barrera Luengo5, Edgardo Moyano5, Maurizio Arrieta6, Angelo Gutierrez6, Marco Ghidina7, Francesco Giunta8, Marcela Alvina Walker9
Identifiers and Pagination:Year: 2013
First Page: 36
Last Page: 42
Publisher Id: TOOBESJ-5-36
Article History:Received Date: 23/01/2013
Revision Received Date: 30/01/2013
Acceptance Date: 04/0/2013
Electronic publication date: 28/6/2013
Collection year: 2013
open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: https://creativecommons.org/licenses/by/4.0/legalcode. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Nutrition labelling on food products represents an important tool for promoting healthy eating in consumers, and to guarantee transparency and clarity on products' characteristics. In an ideal scenario, consumers' better understanding and subsequently better compliance to nutritional facts would result in healthier choices, which could lead to an improved diet and to a reduction in disease-related risk factors. Research is necessary not only in assessing consumers' preferences towards different labels formats, but also to evaluate their ability to process food labels and their disposition towards new regulations concerning labelling. In our study, an ad-hoc survey was conducted to assess general knowledge and use of different labels and nutrition fact information in a Chilean sample (n= 1280), which was interviewed through a phone survey, performed over a 1-month period, in September 2012. The major part of the interviewees did not habitually read the labels and showed a low interest in paying an additional fee for additional information (89%). The rest was willing to pay an additional fee of the 5%, in order to get information expressed as Kcal per portion in 68% of cases compared to per 100g. Chilean consumers appeared to be interested to nutritional matters and considered nutritional labelling as a proper tool to achieve a healthy lifestyle. Considering the Chilean low knowledge on nutritional labelling, it is necessary to improve nutrition messages and nutrition knowledge among the Chilean population through fast action, especially to help consumers to make health-conscious choices.