A Social Cognitive Theory: Perspective of the Sugary Drink Cup Size Policy

Eribeth Penaranda*, Francois Modave, Marco Diaz
Department of Family Medicine, PLFSOM, TTUHSC-El Paso. TX, USA

© 2014 Penaranda et al.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Department of Family Medicine, PLFSOM, TTUHSC-El Paso. TX, USA; Tel: 915-757-3178; Ext: 276; E-mail:


In an attempt to fight the obesity epidemic, an unprecedented policy banning the sale of sugary beverages in containers over 16 ounces in selected public venues was proposed the city of New York. This policy is not without opposition from different sectors including the sugary beverage industry and civil organizations that portray it as a violation of consumers’ rights to choose. We explore the likelihood of such policy to be successful in curbing the obesity epidemic from a Social Cognitive Theory perspective.

Keywords: Behavioral theory, obesity, policy, social cognitive theory.